December 13, 2019 11:14 AM
MUMBAI: The country’s TV broadcasting giant is set to emerge as the biggest company. Airtel Digital TV and Dish TV merger has come to an end after months of negotiations between the two companies. Sources close to the deal said the two companies’ promoters, as well as private equity firm Warburg Pincus, had reached an agreement on the deal. First, Dish TV separates its DTH business. Bharti then merges with the tele-media. Bharti Telemedia is the parent company of Airtel Digital TV. The two companies, together with over 4 crore TV subscribers, will become the world’s largest TV distribution company. The final aspects of the merger plan have been revealed.
In December 2017, Warburg Pincus acquired a 20% stake in Bharti Telemedia. It has invested $ 350 million. WarburgPincus will continue its investment even after the latest merger. Bharti Telemedia will also be listed on the stock markets after the deal. After the merger of Dish TV DTH business with Bharti Telemedia Non DTH services will continue.
This includes Dish Infra Services. Also, C&S owns 51 percent of MediaNet. The deal was reached as early as September. Everything stopped with the Supreme Court ruling. Negotiations have begun again, ‘said one person familiar with the affair. Recently, the Supreme Court ruled that telecom companies should pay AGR dues within three months.
The combination of Airtel Digital TV and DishTV is likely to dominate the distribution market of Direct to Home (DTH) TV broadcasts. This is because 87 percent of the market is in the hands of just two companies. Airtel Digital and Dish TV merger company has over 4 crore customers. The company has a market share of 62%.
As of September, DishTV had 23.94 million subscribers and Airtel Digital had 16.21 million subscribers. Tata Sky has 25% market share. The other shareholder is Sun TV’s Sun Direct. The DTH market, like the telecom market, once had six players. Dish TV, owned by Esselgruppen, bought Videocon DTHH some time ago. Reliance Digital TV was bought by another company. But, the services of this company are quite nominal. The merger will reduce the pressure on the user’s average revenue (ARPU). IDFC Securities Research Vice President Rohitdokania said that the mobile phone would be two national companies and one regional company.