Betting Big on Taigun, Volkswagen Cars Plans Pre-Diwali Launch

Betting big on Taigun, Volkswagen Plans Pre-Diwali Launch

As vehicle demand has picked up over the past few months, Volkswagen Cars in India has begun efforts to make a comeback domestically.

As vehicle demand has picked up over the past few months, Volkswagen Cars in India has begun efforts to make a comeback domestically. The company plans to launch the compact SUV Tygon before Diwali this year. Last year, the company announced an investment plan of 100 Crore (approximately Rs 8,800 crore) as part of its India 2.0 plan.

Ashish Gupta, Brand Director, Volkswagen Cars India, said: In 2020, the company launched the 5-seater SUV T-Rock and the 7-seater SUV Tiguan Allspace. Ashish revealed that the two models have registered good sales and all the vehicles produced within 2 months of their release have been sold.

This January also saw a 60 per cent increase in sales compared to January last year. The company currently sells hatchback Polo, sedan Vento, T-Rock and Tiguan Allspace domestically.

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he company is well on track since the past four-five months clocking excellent volumes. “Both the T-Roc and Tiguan Allspace are huge hit having sold out within two months of the launch. “This January, we sold 60 per cent more units (more than 1,000 units) than in the same month in 2020,” he said without disclosing the exact number.

The imported Tiguan, expected to be priced around Rs 20 lakh, will be pitted against the Hyundai Creta, Kia Seltos, MG Hector and Tata Harrier, and others. While the overall passenger car market plunged 17 per cent in 2020 due to the pandemic, the compact SUV segment was the only category to close the year in the green with 5 per cent volume growth.

The existing auto import norms allow a manufacturer to ship in only 2,500 units annually without homologation. Gupta said the company sold 11,000 units in 2020, up from 3,300 units in 2019. He attributed the same to the overall improvement in the demand.

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