March 7, 2022 05:07 PM
Telecom major Bharti Airtel and Axis Bank, the country’s third-biggest lender, on March 7 announced the launch of Airtel Axis Bank Credit Card as part of a “strategic partnership to strengthen the growth of India’s digital ecosystem through a range of financial solutions”.
Airtel and Axis Bank will introduce a spectrum of new financial products and digital services specifically for Airtel’s 340 million-plus users in the coming months, in an effort to expedite the country’s uptake of digital payments.
Co-branded credit cards with industry-leading advantages, pre-approved instant loans, Buy Now Pay Later options, and many more will be available. With its huge market presence in the country, the partnership will aid in the development of tier 2 and tier 3 sectors by allowing broader acceptance of digital payments.
“On the other hand, we will leverage Airtel’s widespread reach and services ranging from mobility and DTH to utility bill payments offering our customers the opportunity to maximise value, while also aiding the digital economy exponentially,” Chaudhry added.
Bharti Airtel MD and CEO (India and South Asia) Gopal Vittal said the company was building a financial services portfolio as part of its endeavour to offer world-class digital services to its customers.
“We are delighted to join forces with Axis Bank … through this win-win telco-bank partnership, Airtel customers will get access to Axis Bank’s world-class financial services portfolio and exclusive benefits, while Axis Bank will benefit from Airtel’s strong digital capabilities and deep distribution reach,” he said.
The collaboration was launched today with the introduction of the first-of-its-kind ‘Airtel Axis Bank Credit Card,’ which will provide Airtel users with a slew of appealing advantages such as cashback, special discounts, digital vouchers, and complimentary services.
Here’s what rewards Airtel Axis Bank Credit Card users will enjoy on their card spends:
25 percent cashback on Airtel mobile/DTH recharges, Airtel Black and Airtel Xstream Fiber payments
10 percent cashback on electricity/gas/water bill payments via Airtel Thanks app
10 percent cashback on spends with preferred merchants – BigBasket, Swiggy, Zomato
1 percent cashback on all other spends
Amazon e-Voucher worth Rs 500 on card activation within 30 days of issuance
This credit card will be exclusively available for eligible Airtel customers through the Airtel Thanks mobile app.
“Additionally, Axis Bank will leverage Airtel’s suite of digital services such as its C-PaaS platform – Airtel IQ which spans voice, messaging, video, streaming, call masking and virtual contact center solutions, to enhance digital capabilities. Axis Bank will also use various cyber security services from Airtel. Going forward, the companies will further explore collaborating across Cloud and Data Center services,” the official statement says.
Through this win-win telco-bank partnership, Airtel customers will get access to Axis Bank’s world-class financial services portfolio and exclusive benefits, while Axis Bank will benefit from Airtel’s strong digital capabilities and deep distribution reach.”