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Burger King’s Nostalgic Rebrand Was a Huge Hit; 2 Designers explained about success

March 10, 2021 12:44 PM

Burger King's Nostalgic Rebrand Was a Huge Hit; 2 Designers explained about success
The fast food business King Burger King's (UK) has suffered a major setback. Troubled by tweeting about gender discrimination against women.

The fast food business King Burger King’s (UK) has suffered a major setback. Troubled by tweeting about gender discrimination against women. Among them, commenting on women on the occasion of International Women’s Day and expressing her patriarchal tendencies opened the door to controversy. Netizens were outraged and blamed Lempa for the mistake.

However, the company that deleted that tweet did another tweet apologizing. Even during this time the Burger King was severely criticized. The company, which has voluntarily admitted wrongdoing, announced that it was deleting the tweet due to serious trolling and abusive comments. That’s it .. Burger King’s Nostalgic Rebrand Was a Huge Hit

Netizens slammed on Burger King’s:

As part of an effort to promote the fast food giant scholarship program, Women Belong tweeted in the kitchen. The Washington Post reported that the New York Times published a full-page ad in the print edition along with the tweet. “It’s a big ad that women are in the kitchen. Netizens who saw it were on fire over Burger King. In addition, Burger King’s response was further inflamed.

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Burger King’s announced its first total rebrand in over 20 years in January, including a return to a logo with a classic look and an emphasis on the whopper.

The new logo is a modern version of the classic BK look, putting the restaurant name between two buns. All the branding was redesigned in colors inspired by the whopper, too, including yellow, brown, red, and orange with a new “Flame” font.

The chain is slowly rolling out aspects of the design that take longer to change, like employee uniforms in new brand colors, and logos and signage that emphasize the flame-grilled whopper and open kitchens that show off the broiler.

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