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Japan’s Rakuten forays into India’s B2B tech segment, launches new product

September 15, 2021 11:55 AM

Japan's Rakuten forays into India's B2B tech segment, launches new product
The launch of Japan's Rakuten forays into India's B2B tech segment is the culmination of that experience, intelligence and learning.

Japan’s Rakuten forays into India’s B2B tech segment, the Bengaluru-based technology hub for Japan’s Rakuten Group, is foraying for the first time in India with its products in B2B technology, and has launched its new ‘Code to Customer’ Observability platform – Rakuten Sixth Sense.

We have selected India as the first launch market as the region has always been a hub of exceptional engineering talent and a mature market that offers exciting opportunities for growth as Indian enterprises drive significant changes in their existing IT environments to support their growing customer needs. Also, we have a large R&D center in Bengaluru, which allows us to innovate and support our local customers more efficiently,”.

Rakuten India, is the largest among Rakuten’s 9 technology hubs outside Japan, has been an important tech hub for developing solutions for Rakuten’s global ecosystem of more than 70 diverse businesses since 2014. Gopinath also said that this could well see Rakuten launching some of its other services in the country.

Also Read: ‘Aatmanirbhar Bharat’: Ola to employ over 10,000 women at ‘world’s biggest’ EV plant

The launch of Japan’s Rakuten forays into India’s B2B tech segment is the culmination of that experience, intelligence and learning. Rakuten SixthSense is launching in India and will gradually be rolled out to other global regions.

With a significant increase in data generated from across businesses, there is an urgent need, especially in the midst of a continuously transforming digital environment, to glean insights from data at a faster rate and with a higher ROI for businesses to stay competitive.

Rakuten SixthSense enables organisations to have a complete view of its data across the IT systems, applications, and business impact and allows for continual improvements based on the operational findings. As a SaaS platform, it delivers speed to customers while its pay-as-you-grow model offers customers a balance of value and investment.

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